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A Publicist’s Guide to the Difference Between Wine Writers and Wine Blogger
The recently completed 7th Annual Wine Bloggers Conference in Santa Barbara brought together wine bloggers from across the country. By all accounts, it was a rousing success. How do you know it was a...
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Wine Bloggers: You Are Only As Valuable As Your Audience Size
By all accounts, the Digital Wine Communicators Conference that took place recently in Montreaux, Switzerland left its wine blogger and wine writer attendees with a great number of interesting and...
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The 7 Rules of Commenting on Wine Blogs (and everything else)
Back in the day, when questions were asked about how to interact with bloggers and how generally to interact on blogs, I always told audiences and clients that it will serve you very well to be an...
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Understanding the Paradigm Shift in Wine Writing
It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift pace whether it be a pull back from wine coverage in Chicago, St. Louis or San Francisco. It points to a...
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